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-Short Attention Span Theater-
Fast food chain Subway in Russia changes its name to Subjoy
2025-08-16
Direct Translation via Google Translate. Edited.
[Regnum] The Subway fast food restaurant chain in Russia has changed its name to Subjoy. This was reported on August 15 by the company's press service.

"Subway fast food restaurants have announced a global rebranding. The brand will change its positioning, name, logo and visual identity. Restaurants previously operated under the management of Subway Russia Service Company LLC are changing their names and will continue to operate under the new Subjoy brand," the TASS press service reported.

The company specified that the rebranding will take place in several waves and will affect a total of 140 locations across Russia. The procedure will be completed by the end of 2025.

The press service also recalled that in June 2024, Subway International BV
…Subway’s international franchisor, based in Amsterdam. The Anne Frank House museum is up the road a bit…
warned franchisees about the termination of support for the Subway trademark in Russia and the upcoming termination of commercial concession agreements.

Posted by:badanov

#5  Anyone else remember how Subway was actually caught putting foam chemical in their over sugared bread?
Posted by: Woodrow   2025-08-16 21:21  

#4  Give me mustard, Vassili. One squirt and one squirt only.

Subjoy is a curious brand name given that there is no 'j' in the Russian alphabet. It appears that way in the linked article.
Posted by: SteveS   2025-08-16 20:08  

#3  Andrei, you've lost another submarine sandwich?
Posted by: Anomalous Sources   2025-08-16 15:05  

#2  Surprised this hasn't happened in the US already, due to the restaurant being associated with a perderast, a national hoax, and now felonious assault, plus the US subway transit system woes.

Betcha, in Russia, nobody throws BLT at cops.
Heh. Considering the tosser, probably a vegan sandwich.
Posted by: swksvolFF   2025-08-16 13:49  

#1  Betcha, in Russia, nobody throws BLT at cops.
Posted by: Grom the Affective   2025-08-16 02:53  

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