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2025-08-28 -Great Cultural Revolution

Cracker Barrel reverses course on new logo, brings back ''Old Timer'' after fan backlash

[NYPOST] Cracker Barrel said it's scrapping a redesign of the folksy restaurant chain's logo following a backlash over a ''woke'' rebranding campaign that was even joined by President Trump.

''We thank our guests for sharing your voices and love for Cracker Barrel,'' the company said in a statement. ''We said we would listen, and we have. Our new logo is going away and our 'old timer' will remain.''

The about-face followed days of protests on social media against Cracker Barrel's rebranding efforts — capped on Tuesday with Trump weighing in and advising the company to go back to the original logo design.

Posted by Fred 2025-08-28 00:00|| || Front Page|| ||Comments [68 views ] Top

#1
Until, Cracker Barrel restores the original taste and ingredients in many of its key menu items. It is still a No-Go for us.

The Country Fried steak meal has become kinda a breaded fried hamburger.

Breakfast items are still reasonably good, except the Maple syrups seem to be more watery than before. Even found a few bottles missing the safety seal ring?

Breakfast parking can be a challenge, afternoon parking is ok.

Posted by NN2N1 2025-08-28 06:18|| 2025-08-28 06:18|| Front Page || Comments Top

#2 They spent like $900M on the rebrand and lost that amount in market capital. Seems like there should be C level accountability. Hopefully, the stock options in everyone’s parachute will be at the stock price from 6 months ago.

Posted by Super Hose 2025-08-28 06:44|| 2025-08-28 06:44|| Front Page || Comments Top

#3 Suits, bean counters, spread sheets and credentials.

How many meals have any of them taken in their business? How many spent time traveling and eating at various locations? Ever hear of management by walking around.

Posted by Procopius2k 2025-08-28 07:04|| 2025-08-28 07:04|| Front Page || Comments Top

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